🎉 Yesterday talk at #BBCconf #BBC2026 was awesome!
Building intelligent decision capacity without risk.
How?
Apply Decision-Centric Approach® to align and control outcomes.
As an example we picked improving Customer Experiece #CX as an outcome.
→ Process automation and case management.
→ Customer journey map and execution.
→ Advanced end-to-end orchestration.
→ Customer data platform #CDP.
→ Advanced data and analytics.
→ Centralized decision engine.
→ AI-powered decisioning.
→ Customer decisioning.
→ Agentic AI and GenAI.
→ Next best action.
→ Rules engines.
Organizations have deployed many of these ☝️.
Some deployed, if not all, at least most of them!
Yet only 6% of brands managed to improve their customer experience.
💥 As a client of a #banking #FinancialServices or #insurance company, you also feel it.
You are less happy about how they resolve your requests every year.
… and it’s getting worse!
Because improving Customer Experience does not happen in workshops and is not a technology problem.
Don't get me wrong.
Technology helps, right?
⭕ Well, it hasn’t in the last 2 years!
Learn more about Decision-Centric Approach® at 👉 https://lnkd.in/gcWUy9eU
#BuildingBusinessCapability
–
Follow the “Uncle of DI” if you're looking for unfiltered insights into #DecisionIntelligence, #AI, and #DecisionAutomation. Hit the 🔔 on my profile to get notified about my daily posts.
Posted here.
Published April 24th, 2026 at 07:30 am
